What’s holding back digital transformation of service businesses
Singapore’s service sector is a cornerstone of its economy, with SMEs having a large share of local businesses. However, these businesses are facing big challenges: rising costs, tight labour access, and more competition. A Singapore Business Federation (SBF) survey revealed that 94% of businesses see digital transformation as essential, yet many smaller ones struggle due to high costs and limited expertise.

Engaging Customers Through Workshops: A Guide for SMEs

Workshops, webinars, and free talks are interactive marketing tools that can help small and medium-sized enterprises (SMEs) build customer relationships, showcase expertise, and drive conversions more effectively than traditional digital marketing. Through in-person or online workshops, SMEs can provide valuable insights and establish a trusted connection that encourages attendees to become customers.